Thursday, 15 September 2011

iPad apps for fashion bloggers 1

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I've had my iPad for a few months now and I love exploring all the different apps! There are so many different fashion related apps so I'm going to do a couple of posts reviewing them instead of bombarding you with them all in one go. Don't worry if you don't have an iPad because I'm also going to do an iPhone post as well!

Today I'm going to focus on shops and the shopping experience the app can give you. The iPad doesn't have as many shop based apps compared to the iPhone. The big names such as Topshop, Chanel and Debenhams only have an iPhone version and even though you can download them on the iPad they don't look nearly as good. Most importantly, all these apps are FREE!

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H&M - This app isn't that great to be honest. You can't shop online from it or view the entire range. However it is good for finding out the current news, you local store and any special offers. I give it a 2/5.

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Zara - The app looks sleek and allow you to shop from it which is a huge bonus. It is extremely easy to use and also has a store locator picture plus images of the flagship store fronts which is a nice touch. However, it does not appear to include a news or special offers option so I give it a 4/5.

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FCUK - The design of this app is a little basic but there are plenty of different way to search for clothes such as best selling, new in and online exclusives. Whilst there is no news option there are some videos and the tumblr blog to look out. 3/5

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Urban Outfitters - Unfortunately this is an American based app so if you want to shop from the UK you get sent to the actual website. The app is more like an easier version of the website so I wouldn't say it's anything special. I still like looking at the products though so I give it 2/5 and a 3/5 if I lived in the USA.

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ASOS - This is just an app version of the magazine and you get sent to the actual website if you want to buy something. However, the magazine is fantastic and I much prefer this digital version compared with the paper one. It's very interactive and gives you links to click on for each item of clothing. If you could buy directly from the app it would be perfect. 4/5

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Net-a-porter - Similar to the ASOS app this is a digital version of the magazine with buy now links for each item of clothing. It's really great because you just click on the item you like and a pop up screen gives you the option of placing it in your basket, nice and easy and a well deserved 5/5.

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Next - The design of the app doesn't really appeal to me that much but you can browse the entire catalogue and buy clothes straight from the app which is good. I'll say a 3/5 because visually it isn't that stimulating.

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Superdry - The design of this app really reminds me of the actual clothes which is probably a good thing but at the same time the appearance is something I'm not that enamoured with. You can buy items easily from the app and there is a nice looking store locator tool as well. A 4/5 considering Superdry is not a place I like to shop.

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Mulberry - The Mulberry app looks lovely and is very easy to use. You can buy directly from the app and there are other features including store locator, blog and lookbook. This app is near perfection so I give it 5/5!

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Valentino - You can't buy directly from the app but there are fab features for checking out the new collections, advertising campaigns and news. If there was a shop feature this classic looking about would be perfect so I give it 4/5.

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Dior - Not a shopping app but a cute calendar instead. It syncs with the iPad's inbuilt calendar and each month has a different photo from the new collection. As shopping goes I'm afraid it's a 1/5 but in terms of usefulness I'll give it a 4/5.

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Gucci - To be honest I don't find this app the most user friendlier but if you can manage it you can shop directly from it, view the collection and check out the news. My favourite feature is looking at the sketches of the different dresses so I'm giving it a generous 4/5.

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Jill Sander x Uniqulo - I like the sleek design of this app but you can't really do much on it except view some key items. You can't shop or see the whole collection so I only give it a 2/5.

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Mango - First of all, every time you log on you have to select your region which is highly annoying especially since the UK is always near the bottom of the list. Secondly I'm not too keen on the appearance of this app but you can shop directly from it and view different areas such as the magazine, lookbook and watch videos. The downside is that the website is embedded in the app so the shopping experience isn't the most user friendly of techniques. I'm not too fussed with this one so only a 3/5 which is pretty generous of me.

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All Saints - The design of this app is simplistic and it's easy to shop from however there aren't any extra features like news or videos. It's user friendly but nothing special therefore a 4/5.

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Victoria Secrets - Obviously this one is American based but since I'm going to New York in January and want to buy some underwear out there I though it would be a good idea to check out the collection on the app first. I don't like this app, there is far too much going on making it not very user friendly because it's pretty much the website embedded in the app. You can buy from it and view all the products but it could be an awful lot more simpler looking therefore a disappointing 2/5.

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Very -This app is nice and simple looking and very easy to use. There is a search function unlike a lot of the others and you can shop directly from it. It doesn't have an wow factor but I still give it a 4/5.

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Lancome - Unless I'm using this app wrong it's not that great. You can view the make up collection and watch some videos. Nothing ground breaking and no shopping therefore only a 2/5.

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Shop Style - This shopping tool has a collection of lots of different high street shops making everything you need to be easily found in once place however not every shop is included so you still need to shop elsewhere. It's easy enough to use and search for different clothing but when you want to buy something it takes you to the appropriate website embedded in the app. A 3/5 is the best I'd give it considering I don't think I'll actually use it that much.

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Tods - I LOVE this app. You can't shop or view any collections instead you can look at the contents of 5 different handbags, that's it!! Despite it's pointlessness I still say 4/5 for sheer nosy fun!

I hope you've found my little reviews helpful. As I said before I'm going to do another one with magazines and other useful blogging tools. I'm also going to do an iPhone one as I have tones more apps on mine which I haven't put on the iPad. If you have any suggestions please leave a comment and I'll try and check the app out.

Would you shop online from an app x

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7 comments:

  1. Great post. Loads of great apps.

    X x

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  2. major iPad envy, I want one more then ever now.

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  3. I loved this post! My favourite apps are the Mulberry one (I keep deleting it to stop tempting me though!), Zara and River Island. I would totally buy from apps - nothing puts me off shopping.

    Caz x
    www.mystylisms.blogspot.com

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  4. I think I'm going to try the ASOS app for the magazine - I only have an iPhone not an iPad though... I think the screen is to small to shop from it!

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  5. i really liked this post. i'm always on the lookout for new apps.. and i will buy an ipad eventually.

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  6. I wish I had an Ipad when I see posts like this!

    Maria xxx

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